
Toyota's long-term Aa1 rating reflects Moody's expectation that Toyota continues to update the quality of its models and enhance its brand image.
The widening breadth of Toyota's product line, its strong brand image and its formidable R&D program should support a successful long-term new product strategy, which should, in turn, allow it to maintain and increase its global sales and market share, even against the backdrop of a slowing world economy.
Toyota's conservative financial management strategy has resulted in superior financial flexibility and further supports the rating. Moody's believes that Toyota will preserve its very strong degree of balance sheet liquidity.
The length and severity of the downturn in the global automotive markets will likely result in significantly weaker-than-expected credit metrics for Toyota's profitability, and pressure on earnings will continue through FYE 3/2009 and into FYE 3/2010.
However, in Moody's view, Toyota's profits should recover significantly in FYE 3/2011, as the company restores the profitability of its product portfolio, albeit with lower volumes and revenues, even in a strong yen environment.

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